01 / THE NUMBERS BEHIND IT
ONE MONTH · CHANNEL CONTRIBUTION
Sales, product costs, fulfillment, advertising, and channel fees
Illustrative figures and assumptions, not a client result. Contribution excludes shared overhead.
02 / YOUR CFO’S ANSWER
The marketplace sells $150K, and loses $5K before overhead.
Your online store keeps $45K; wholesale keeps $50K. Marketplace fees, ads, and fulfillment wipe out its margin. More sales there won’t fix the problem at these costs.
WHAT TO DO- Hold increases to marketplace ad spend. Review pricing, fees, and fulfillment costs before growing that channel.
- Prioritize channels that keep money after direct costs, and confirm additional sales maintain that margin.
WHO HELPSYour CFO + sales lead
WHAT WE WATCHReview contribution by channel and product each month.