Accounting, finance & advisory / $1M–$50M businesses

Profitable on paper.
Tight on cash.
Let’s find the why.

Reliable books. Experienced financial leadership. Clear answers about your cash, your margins, and what your business can afford.

General Accounting · Controller/CFO · Advisory

Your finance team’s briefIllustrative example

Can I make the next
$100K inventory purchase?

Cash left if paid in full
$50K
Your minimum reserve
$75K
Our recommendation

Change the payment timing.

A $60K payment now leaves $90K in this four-week forecast. Confirm supplier terms and the following month’s cash forecast before committing the remaining $40K.

See the numbers behind the answer
Questions business owners actually ask

Big decisions.
Plain-English answers.

We bring your numbers together, explain what they mean, and help you decide what to do. Explore three everyday examples.

“Which sales channels are making us money, and which are a drag?”

01 / THE NUMBERS BEHIND IT

ONE MONTH · CHANNEL CONTRIBUTION

Sales, product costs, fulfillment, advertising, and channel fees

Illustrative Sales channels inputs
After direct costsOnline storeMarketplaceWholesale
Sales$200,000$150,000$150,000
Product costs−$100,000−$90,000−$90,000
Fulfillment−$20,000−$20,000−$10,000
Advertising−$30,000−$25,000$0
Channel fees−$5,000−$20,000$0
Contribution$45,000−$5,000$50,000

Illustrative figures and assumptions, not a client result. Contribution excludes shared overhead.

02 / YOUR CFO’S ANSWER

The marketplace sells $150K, and loses $5K before overhead.

Your online store keeps $45K; wholesale keeps $50K. Marketplace fees, ads, and fulfillment wipe out its margin. More sales there won’t fix the problem at these costs.

WHO HELPS

Your CFO + sales lead

WHAT WE WATCH

Review contribution by channel and product each month.

−$5,000marketplace contribution before shared overhead
Talk through your numbers

Every growing business hits this arc

From startup
to buckled up.

Four stages, one team. Wherever you are on the arc, we start there and take you the rest of the way.

  1. 01 / Messy books cleanup

    Get to numbers you trust.

    It starts here for almost everyone. Reconciliations that don’t reconcile, a close that takes three weeks, numbers you’re not sure you can trust. We clean it up first, so everything after stands on solid ground.

    General Accounting

  2. 02 / Accounting and systems implementation

    Build it right.

    Then we build what should have been there from the start. The chart of accounts, the software, the process that keeps the books clean without you thinking about it.

    General Accounting Controller/CFO

  3. 03 / Expedited month end close

    Close in days, not weeks.

    With the system in place, the close gets fast. A number you can set a calendar by, reviewed and explained before it reaches you.

    General Accounting Controller/CFO

  4. 04 / Clear decision making

    Know what to do next.

    That’s when the real work starts. Not just what happened, but what it means. Margin, runway, the next hire, the next investment. Decisions made with confidence, not guesswork.

    Controller/CFO Advisory

One team. Four stages.

Most businesses need all four stages. Most can only afford to hire for one. We’re the whole team, brought in at the stage you’re at.

One point of contact. Bookkeeper, senior accountant, controller, and CFO, covered.

Discuss your finance needs

A published accounting case

The bank balanced.
The ledger didn’t.

In FynScale’s published nonprofit reconciliation case, bank deposits reconciled for 21 consecutive days while contribution revenue remained understated.

Read the full analysis ↗
The discrepancy behind the balance$62,057

under-booked in the general ledger for the month


Reconciling deposits was only the beginning. The analysis traced the difference through gross transactions, platform fees, and reversals.

Published case example. See source for context.

Reviewed. Explained. Ready to use.

Your finance team explains what changed, what it means, and what needs your attention. The work and the conversation stay together in your client portal.

See the client experience ↗

Experience working with brands such as

Bluestone Lane
Resy
Ten Thousand
Jones Road Beauty
Happy Dad
Vegamour
Sundays for Dogs
Le Prunier
Authorify
Til Valhalla
Field & Stream
Made In Network

Bring the question on your mind

Let’s make the numbers
useful to you.

Tell us what you need to understand, improve, or decide.